(Tue 07 Feb 06)

BMW is taking the short story experience into a whole new realm with its Audio Books scheme. Following on from a series of internet-based short films (starring Madonna, Clive Owen, James Brown and Gary Oldman), the narrated short stories can be downloaded for free from www.bmw-audiobooks.com and either burnt on to a CD or loaded into an iPod or MP3 player.

The stories take 45 minutes to play, and they have all been specially written as part of a co-promotion between BMW's advertising agency WCRS and publisher Random House. The clever bit is that a different BMW model features in each one, so drivers will be listening to a story about a car they are actually sitting in.

The first audio book, Beautiful Ride by Don Winslow, features the BMW Z4 (pictured above) and can be downloaded as from today. Over the next six weeks, further stories by Karin Slaughter, James Flint and Simon Kernick will become available, featuring the 1-Series, 7-Series and X3.

"The audio books take a traditional creative process and twist it into a unique offer for a forward-thinking audience," says BMW UK Marketing Communications Director Richard Hudson. "BMW has always challenged perceptions and driven new technology forwards and we believe that BMW Audio Books reflect the same principles."

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