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(Tue 27 Feb 07) The Honda RA107 F1 car which will race in this year's World Championship is designed to call spectators' attention to green issues.
Instead of the usual sponsorship logos, the RA107 will be decorated with an image of the planet Earth. Members of the public who make a pledge through www.myearthdream.com to change their lifestyles and make a donation to an environmental charity will also have their names added to the cars, though admittedly in microscopic type. "We're not saying F1 is 'green',” says Honda UK Environment Manager John Kingston, "but the fans can really make a difference. If just 1% of the people who watch Formula 1 were to change one light bulb for an energy saving one, this would save 38,000 tonnes of CO2 – the same amount of carbon emissions produced by the Honda Racing F1 team over three seasons." "Climate change is probably the single biggest issue facing the global community and F1 is not immune from it," adds Nick Fry, Chief Executive Officer of the Honda Racing F1 Team. "On the contrary, we believe that F1, with its huge global profile and cutting edge technology, can play an important role in not only highlighting the issues, but also playing our part in developing solutions. "We hope that in raising awareness we will encourage members of the public to come together and help take on the challenge of climate change." Honda GalleryThe Honda RA107 F1 car which will race in this year's World Championship is designed to call spectators' attention to green issues. Instead of the usual sponsorship logos, the RA107 will be decorated with an image of the planet Earth. Members of the public who make a pledge through www.myearthdream.com to change their lifestyles and make a donation to an environmental charity will also have their names added to the cars, though admittedly in microscopic type. "We're not saying F1 is 'green',” says Honda UK Environment Manager John Kingston, "but the fans can really make a difference. If just 1% of the people who watch Formula 1 were to change one light bulb for an energy saving one, this would save 38,000 tonnes of CO2 – the same amount of carbon emissions produced by the Honda Racing F1 team over three seasons." "Climate change is probably the single biggest issue facing the global community and F1 is not immune from it," adds Nick Fry, Chief Executive Officer of the Honda Racing F1 Team. "On the contrary, we believe that F1, with its huge global profile and cutting edge technology, can play an important role in not only highlighting the issues, but also playing our part in developing solutions. "We hope that in raising awareness we will encourage members of the public to come together and help take on the challenge of climate change." Honda Gallery |
