(Fri 19 Dec 08)

The latest motoring-related casualty of the world's current financial situation is the Land Rover G4 Challenge, of which the 2009 version was due to take place in Mongolia.

"Given the severity of the global economic downturn and trading conditions, we need to make some tough decisions and that means prioritising our budgets on new product launches," says Managing Director Phil Popham. "We are disappointed for the competitors who have shown so much commitment and put tremendous effort into succeeding as representatives of their nation. We have and will continue to take swift and decisive actions for the benefit of the business; unfortunately that means the Land Rover G4 Challenge has to come to an early close.

"We want to thank the suppliers and sponsors who formed an integral role in the Challenge to date. The Challenge played a part in bringing the adventurous spirit of our brand and products to life. We will continue to look at other opportunities which will enable us to engage with our customers and reach new audiences."

Land Rover will continue to support the Red Cross and Red Crescent societies which have previously benefitted greatly from funds raised during the G4 Challenge.

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