(Fri 28 Mar 08)

The television ad which showed a life-size replica of a Skoda Fabia being made from cake ingredients has won another set of awards.

This time they come from the British Television Advertising Award judges, who gave the ad (made by Fallon) the John Webster Award for Best 30 Seconds Commercial, along with the Best 30-60 Second Commercial, European Advertising and Cars awards.

"The concept for the advert was so different and yet so fitting for the Fabia that it has been a real success," says Skoda's Head of Marketing, Mary Newcombe. "Fallon did a fantastic job by pushing the boundaries of creativity and using a simple idea of baking a cake to get our messages across to the consumer."

As we reported at the time, in November last year the ad won the Commercial Of The Year, Best Model Making and Best Use Of Recorded Music prizes at the British Television Advertising Craft Awards.

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