| Fiats For Learners | ||
 |
||
|
(Tue 28 Jul 09) Fiat has announced that it has become the new fleet provider for the BSM driving school. Over the next four years, Fiat will supply a total of 14,000 cars - mostly 500s, but with a few Grande Puntos thrown in too - for the BSM's 94 driving schools from Inverness to Truro.
"We believe very strongly that the car we use for our fleet is the strongest depiction of our brand," says BSM Managing Director Aby Shafi, "so it was of the utmost importance for us to find a car that shares both the heritage of BSM and the brand’s modern outlook and appeal. "We feel that the partnership of BSM with the Fiat 500 has a great synergy and we are looking forward to introducing such an iconic fleet with an improved learning experience." The deal has also inspired Fiat to offer BSM learners a £500 discount on any Fiat model once they have passed their test. |
