Privacy

This Privacy Policy explains the practices employed by CARkeys Ltd in collecting and using your information and the ways in which you can influence these. This Privacy Policy relates to websites operated from time to time by CARkeys Ltd.

CARkeys Ltd will collect various types of information about you through your use of our websites to process your requests and orders, to provide a more personalised web-surfing and shopping experience and to help us improve the services we offer. In doing this we may also collect anonymous information about you through the use of cookies. CARkeys Ltd will be the Data Controller of any personal data we collect about you.

What information do we collect about you?

Through CARkeys Ltd websites you can, amongst other things, order products and services, enter competitions, subscribe to our publications, vote in polls, play games, complete surveys and place postings on forums.

In order to process your requests and orders and other activities, it may be necessary to collect personally identifiable information about you. The type of personally identifiable information that may be collected includes, but is not limited to: your name, address, e-mail address, telephone number. You may also be asked to provide additional (non-mandatory) pieces of information for our research purposes or choose to provide information by making a posting on a forum.

In addition, we may collect anonymous information about you and your website usage through the use of cookies. Such information will not be personally identifiable to you. If you choose, you may opt out of allowing our cookies to collect information about you. For further information please go to the section on cookies below.

Some CARkeys Ltd websites offer services that require you to set up an account prior to receiving such services. To create a secure account you may use your email address and a password or, if the CARkeys Ltd website offers a Facebook single-sign-on service, you will be able to register for and log in to your CARkeys Ltd website account using your Facebook account.

If you choose to use the Facebook single-sign-on service we will gain access, upon your explicit consent, to your basic Facebook profile information, such as your name, profile picture and list of friends and any other information notified to you by Facebook prior to you completing the single-sign-on authorisation process.

How will we use the information about you?

We will use the personal information you provide to us to process your orders and requests. We may also use this information to communicate with you directly, for example to notify you in the event you have won a competition or to contact you in relation to an account you hold with us.

We will use the anonymous information we collect about you to analyse web usage and compile aggregate statistics about our users. We will use this non-personally identifiable information, for advertising and marketing purposes and to enable us to provide a more personalised internet experience. For further information please go to the section on cookies below.

Marketing

From time to time we will ask you whether you wish to receive marketing material from CARkeys Ltd containing information about our products and services. If you do not wish to receive such information please ensure that you opt-in or opt-out of receiving such information as appropriate. If you have consented to receiving such material you may opt-out at a later stage from:

Upon registration for competitions or other online services you may, in some cases, be automatically opted-in to receive e-mail marketing, newsletters or partner promotions containing material relevant to the website on which you have registered your details. You will be specifically notified if this is the case and you may unsubscribe to receiving such marketing material at any time by clicking on the e-mail unsubscribe link.

What will we disclose to third parties?

If you consent we may sell, rent or trade your personal information to third parties for their marketing purposes. Such third parties will be carefully selected and registered with the Information Commissioner.

We may also pass your personal information to third parties to enable them to process a request, order or service; or to supply you with a prize in the event you win a competition or in order to obtain professional advice.

We may provide anonymous, non-personally identifiable aggregate information to advertisers and our business partners, including information relating to sales and web-usage, to enable us to sell advertising and monitor the efficacy of our business partnerships. We may also pass such statistical information onto reputable third parties for onward sale.

It is possible that CARkeys Ltd could merge or be acquired by another business. If this happens we may share the information that relates to you. You will be sent notice of such an event.

CARkeys Ltd reserves the right to disclose personally identifiable information in order to comply with the law, applicable regulations and government requests. We also reserve the right to use such information in order to protect our operating systems and integrity as well as other users.

Any third parties employed by us to process your data on our behalf are subject to contractual obligations to protect the security of your data in accordance with the terms of this Privacy Policy.

How do we protect your information?

Once we have received your data we will ensure that it is treated with the utmost respect and in accordance with the Data Protection Act 1998 and any applicable regulations. Your data will be stored on our secure server within the UK. We follow strict security procedures in order that the data we collect is stored and disclosed appropriately and securely.

Unfortunately the transmission of information via the internet is not completely secure. Although CARkeys Ltd will do its best to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk.

Other Websites

Please note that clicking on links and advertisements on our websites may result in your transferral to another website, where data privacy practices may vary to that of CARkeys Ltd's. If transferred to another site you should consult their privacy policy as we are not responsible for and have no control over information that is submitted to or collected by these third parties.

Changes to our privacy policy

CARkeys Ltd keeps this privacy policy under review and may update it at any time. Any updates will be made on this page so that you can always find out what information we collect, how we use it and under what circumstances we will disclose it.

How to contact us

If you have any queries relating to the CARkeys Ltd Privacy Policy please contact us by writing to The Head of Data management, CARkeys Ltd Limited, 19 Short's Gardens,Covent Garden,London, WC2H 9AW.

Log files

Log files allow us to record visitors' use of the site. CARkeys Ltd puts together log file information from all our visitors, which we use to make improvements to the layout of the site and to the information in it, based on the way that visitors move around it. Log files do not contain any personal information about you.

If you receive the a HTML-formatted email from a CARkeys Ltd site, your opening of the email is notified to us and saved. Your clicks on links in the email are also saved. These and the open statistics are used in aggregate form to give us an indication of the popularity of the content and to help us make decisions about future content and formatting.

COOKIES

What is a cookie?

A cookie is a small text file that we, and in certain circumstances third parties, place on your browser when you visit our websites or open some of our emails.

Cookies, amongst other things, allow CARkeys Ltd to recognise you each time you re-visit one of our websites and provide you with a more personalised user experience. There are in existence a variety of different cookies which are designed for use in specific sets of circumstances.

How do we and third parties use cookies?

You should be aware that information on you may be collected through the use of cookies when you use CARkeys Ltd websites and/or selected third party sites. It is essential that we use some cookies in order to provide you with the services you have requested from us. Some cookies, however, whilst useful, are not essential, and when using CARkeys Ltd websites you agree to the use of these non-essential cookies unless you specifically set your browser to reject them. Please see 'How to manage or refuse cookies' below for further details.

When you initially enter one of our sites we may place an anonymous cookie on your browser to enable us to recognise you the next time you visit the website. We may also place a further cookie on your browser when you register for one of our services, this will enable us to remember you next time you come to sign in, eliminating the need for you to re-enter your login details and customising your future uses of our sites.

Cookies may also be used to track your use of CARkeys Ltd websites to better develop them, for example, determining which parts of the websites are more popular and determining content accordingly.

We may also place cookies on your browser to provide you with behavioural advertising and monitor the advertising on our sites to, amongst other things, ensure that you are not subjected to intrusive advertising.

Small pieces of code called pixel tags, web beacons or GIF files, are used in conjunction with cookies to help us manage and monitor our online advertising and wider business arrangements with third parties. These files will allow us to aggregate anonymous information relating to advertising and website usage. The type of information collected includes, but is not limited to, information relating to advertising responses, page views, promotion views. Such pixel tags may be used to recognise third party cookies (cookies generated by third parties) and inform us and/or third parties of which advertisement or link brought you to our website, allowing us to monitor the efficacy of our business relationships with third parties. Please see the section below entitled 'Use of different cookies' for more detail on the various cookies in use by CARkeys Ltd and how they work.

How to manage or refuse cookies

If you do not want your browser to accept cookies and use them in the ways described above it is possible to change your browser settings. It is also possible to delete existing cookies from your browser. However blocking all cookies will affect your web experience and may result in some parts of CARkeys Ltd websites not functioning properly. Some cookies are designed to help save you time, for example, by remembering your contact details when you are completing a form, this means that you will not have to complete the section again unless your details have changed. The procedure for modifying your privacy preferences is different for each internet browser and we recommend you visit the following websites for further information on altering your cookie settings:

For more detailed information on how to clear or disable all of your browser cookies, please go to http://www.google.com/support/accounts/bin/answer.py?answer=32050&hl=en

Use of different cookies

We will use different cookies at various different stages of your use of our websites.

Tracking and Customisation Cookies

These are used to recognise repeat visitors to CARkeys Ltd websites and customise the visitor experience, as described above. They may also be used in conjunction with other information we or our third party partners hold to attempt to record specific browsing information (for example, regarding the way visitors arrive at CARkeys Ltd websites, pages viewed, options selected, information entered and the path taken through the CARkeys Ltd websites).

The third party tracking cookies which will be set through CARkeys Ltd websites are as follows:

Google Analytics cookies:

Google privacy policy: http://www.google.com/intl/en_uk/policies/privacy/

These cookies are used to collect information about how visitors use our sites. We use the information to compile reports and to help us improve the site. The cookies collect information in an anonymous form, including the number of visitors to the site, where visitors have come to the site from and the pages they visited.

Social Media cookies

If you take the opportunity to 'share' content from a CARkeys Ltd website with friends through social networks – such as Facebook, Twitter and Google plus one - you may be sent cookies from these websites. We don't control the setting of these cookies, so we suggest you check the third-party websites for more information about their cookies and how to manage them.

CARkeys Ltd displays content from Facebook within our websites. Here are the third party cookies which will be set through CARkeys Ltd sites displaying this content:

Facebook cookies:

Facebook Social Plugin – embedding Facebook content

Facebook privacy policy: http://www.facebook.com/about/privacy/

Session Cookie

These are used to maintain your session when you sign in on CARkeys Ltd websites, allowing you to access CARkeys Ltd's online services without the need to sign in on every page you visit. The session cookie is used to tailor advertising to you on CARkeys Ltd online services and websites and selected third party websites. If you opt out of tailored advertising, we stop using this cookie for this purpose.

Advertising Cookies

In addition CARkeys Ltd works with third parties for the purpose of delivering targeted behavioural advertising to the CARkeys Ltd websites. Through the use of cookies, anonymous information about your use of our websites and other websites will be used to provide more relevant adverts about goods and services of interest to you. Specific cookies used by CARkeys Ltd in relation to behavioural advertising include:

Adtech Adtech serves advertising to CARkeys Ltd websites. When an advertisement is requested by a website, Adtech receives information from your browser which influences the type of advertisement displayed. To opt-out of Adtech using this cookie data please visit www.adtech.com/cookie_opt-out/. When you opt out, Adtech will send an 'opt-out' cookie to your device. Please note that if you subsequently delete all of your cookies, you will also delete this opt-out cookie.

Opting out of Adtech tracking does not mean that you will no longer receive advertising when you are using CARkeys Ltd websites. It simply means the advertising you see will not be customised for you.

More general information about behavioural advertising can be found at www.youronlinechoices.com.

Research Cookies

The majority of adverts you see on CARkeys Ltd websites will have been placed by third parties. These third parties may choose to generate their own cookies for the purposes of collecting anonymous information relating to the viewing of their advertising. The information collected cannot be used to personally identify someone.

You can find out more about this method of advertising by visiting these sites: