BMW 3 Series: Why has it been class-leading for over 40 years?

BMW 3 Series: Why has it been class-leading for over 40 years?

The 3 Series has been a mainstay of the executive saloon market since the 1970s – but why has it been so successful?

Since its introduction to the BMW range in 1975, the 3 Series has been a key player in the executive saloon market – going up against the likes of the Mercedes E-Class and Audi 80, which later became known as the A4.

With the compact option starting off as a two-door coupe, it has flourished into a fully-fledged saloon that usually leads it segment in terms of technology and driving feel.

But BMW has kept the same values throughout its time in production, as the 3 Series is well-built and comes with efficient engine options that continue to impress.

Here we take a look at why the 2019 version carries the model’s traditions on and is the best compact executive saloon available.

2019 BMW 3 Series

Practical as ever

The 2019 model does have a marginally smaller boot than before at 480 litres, but that is still matches the class-leading Audi A4 – making it very practical for its size. And as the model is longer and wider than the car it replaces, passenger space in the cabin is again near the top of the segment – with shoulder and legroom expected to be much improved over the previous generation.

Excellent equipment

To be a true class-leader, you need top-end equipment too, and BMW has ensured that the seventh generation 3 Series has that in spades. On the entry-level SE, the vehicle comes with adaptive LED headlights, automatic three-zone air conditioning, cruise control with braking function, auto headlights and wipers, heated front seats and parking assistant with reversing camera and all-round sensors. Add to that the 8.8-inch infotainment display that shows satellite navigation with real-time traffic updates, Apple CarPlay and BMW service options, and you’ve got what can be considered the complete executive saloon package.

Test drive a new BMW 3 Series
2019 BMW 3 Series

Top-end driving

We haven’t got behind the wheel of the new 3 Series yet, but if the last one is anything to go by, the 2019 model should be one of the best to drive in the segment – if not the best. BMW claims to have stiffened the chassis, increased the car’s track width and, on certain options, fitted adaptive M suspension, which will allow drivers to make the most of the 3 Series. With an M Sport-modified 340i xDrive on offer to get the heart racing before the inevitable M3 arrives, the standard options include the petrol 330i and the efficient 320d diesel – all of which come with an eight-speed automatic transmission for optimal cruising capabilities.

Prices for the 2019 BMW 3 Series start from £32,620.