BMW is encouraging drivers of its plug-in hybrid cars to plug in their vehicles regularly by introducing a new scheme that will reward motorists for the more miles they drive on electricity.
BMW Points launches today, with the aim of making drivers more aware of their car’s electric capabilities. All of the firm’s PHEVs have an EV range of 25 miles or more, and as much as 54 miles on the X5 xDrive45e.
Through the scheme, drivers will be handed two points for every mile driven on electricity, or four points in one of BMW’s ‘eDrive Zones’. The latter is an area of a city where pollution is a particular worry, and where BMWs will automatically switch to electric driving. These zones launched in 2020 in London and Birmingham, with six more now being added across the UK – Glasgow, Edinburgh, Liverpool, Bath and Manchester.
Drivers will also get 20 bonus points for every time their car is charged for more than 15 minutes, as well as a monthly reward of 500 points for cars that are plugged in at least 20 times per month.
BMW models need to be registered on the brand’s Points scheme via the BMW App, which is where the number of points can be tracked. When 3,200 points are reached, drivers will be handed a £10 charging credit to be used across the BMW Charging network. At 7,500 points, they will receive £25, and at 14,500 points, a £50 charging credit will be given.
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