Cars from the Chrysler brand will be withdrawn from the British market in 2017, according to several online reports.
At present, Chrysler offers three new models in Britain, including the Ypsilon supermini, the 300C saloon and the Grand Voyager seven-seater MPV. Chrysler’s Focus-rivalling hatchback, called the Delta, was withdrawn from the UK market at the end of last year.
The decision to pull all remaining Chrysler cars out of the British market is reportedly motivated by sales performance. Another reason is the difficulty these products will have meeting stricter CO2 emissions regulations in the future.
Chrysler is owned by Fiat Chrysler Automobiles, which oversees many other car brands including Fiat, Alfa Romeo and Abarth.
The group’s decision to take Chrysler out of the UK has already had an effect on Chrysler’s UK website. Attempts to view either the 300C or Grand Voyager on this site will lead to redirects to Chrysler’s official used car section. The Ypsilon supermini, which is heavily based on the Fiat 500, remains unaffected for now.
On a related note, current Chrysler-branded models have been sold in other European markets under the Lancia badge. However, the decision has now been taken to pull Lancia out of all countries apart from the local Italian market.
According to numerous reports, the decision to remove Chrysler from the UK means the brand’s owners will focus on boosting sales in this market for Jeep - which like Chrysler is an American car brand.
