Ford supports RNLI with new custom tyres that leave life-saving messages in the sand

Ford supports RNLI with new custom tyres that leave life-saving messages in the sand

The new scheme aims to support the lifesaving charity as more flock to the coast this year

Ford has teamed up with the RNLI lifeboat charity by utilising tyres that print a safety message into the sand as they roll. 

The tyres have been specially commissioned by the manufacturer as part of its ongoing support of this life saving charity. 

The tyres leave three key water safety messages in the sand – including ‘float to live’, ‘no inflatables’ and ‘emergency? Call 999’.

The custom tyres are created from a mould of each safety message, which creates a rubber sleeve that is wrapped around the tread of its Ford Ranger’s tyres – the vehicle of choice for the RNLI – and then fixed into place permanently. The tyres have been tested at Minnis Bay in Kent, with both Ford and the RNLI looking at a long-term use for this Ranger and its custom tyres. 

With more people set to head to UK coasts this year due to the coronavirus pandemic making many not want to head abroad, the RNLI are asking the public – and particularly parents – to be responsible at the seaside.

Guy Addington, regional water safety lead at the RNLI, said: “Spending the day at the beach or out on the water is a great way to have fun and stay active but it’s easier than you think to get into trouble.

“With record temperatures, we’ve seen high numbers of people at UK beaches this summer so it’s imperative that we continue to raise awareness of important water safety messages. We’re delighted that Ford is helping us continue our mission to spread these messages that can help save lives.

“It is vital that anyone visiting the coast understands that the beach can be a dangerous environment and you must take responsibility for you and your family this summer. No one ever goes to the coast to be rescued yet RNLI lifeguards rescue 1000’s each year.”

Ford is the official vehicle supplier to the RNLI, and has provided more than 350 vehicles to the charity since 2018.

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