As the festive season begins, Jaguar Land Rover has unveiled a new design proposal for Santa’s sleigh.
Called the F-Sleigh, the design draws heavily on Jaguar’s F-Type sports car, but swaps the four wheels in favour of sled blades and adds antlers and a front-mounted red nose for good measure.
Replacing the F-Type’s V6 and V8 engines, the F-Sleigh instead uses jet engines to propel it through the night sky, while it also features a large open luggage compartment for transporting presents.
The F-Sleigh concept was unveiled as a design sketch and in ice sculpture format at an event in London, which Jaguar held to introduce its new range of branded merchandise for the next year.
Lindsay Weaver, Jaguar’s director of branded and licensed goods insisted that the designers hadn’t started on the brandy too early, and said: “The amazing F-Sleigh may be a bit of Christmas fun, but it proves that Jaguar Land Rover is now creating much more than world-class cars.”
However, Jaguar isn’t the only car manufacturer to have had a go at replacing Santa’s more traditional reindeer-drawn sleigh, as Ford tried the same thing a couple of years ago.
Swapping Rudolf and co. for a design powered by the marque’s efficient 1.0-litre Ecoboost engine, Ford’s concept also featured parking assist to help with tricky landings and integrated Bluetooth.
Ford designer Paul Wraith said: “They may look cute, but Santa’s team of nine reindeer create a staggering 214,670 tons of CO2 equivalent emissions each year, so something had to be done to help him rediscover his greener roots.”
