Land Rover has fully revealed the bespoke Defender that will take pride of place on the first floor at Selfridges in London.
Taking pride of place in the menswear department of the world-famous department store, the Works V8 model has been added as a permanent display.
The car had to be craned in through a first floor window to get it into position, and three Land Rover Classic specialist technicians spent four days reassembling the model in full view of the public with the help of four Land Rover Classic workers.
This bespoke model had originally began life as a 2016 Defender 110 pick-up, and has been given a new lease of life with a Bronze Green finish, branded yellow soft-top, unique Selfridges badging and retro-style seats.
Customers of Selfridges will be able to sit in the Defender, which took 930 hours to create.
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Tim Hannig, Jaguar Land Rover Classic director, said: “Everything on this car, from the custom cross-stitched leather to the unique Selfridges hood and Works V8 Conversion, has been created at our state-of-the-art Classic Works facility in Coventry.
“This may be the most quickly-assembled one-off Defender in the world, but it will be on display at Selfridges in London long enough for customers to enjoy.”
Selfridges’ director of buying and merchandising, Sebastien Manes, said: “In a pioneering moment for both Selfridges and Land Rover, this one-of-a-kind automotive was created especially for the store’s new Men’s Designer Street Room.
“The Defender will act as a platform for our art and fashion partners and is a key feature within this dynamic space. We are so excited to have worked on this collaboration together, in an ongoing relationship that will celebrate creativity and design in an unexpected way.”
