Mini simplifies trim line-up across its range

Mini simplifies trim line-up across its range

The brand has removed the Chili and Pepper packs and gives customers three style options to choose from.

Mini has announced that trim levels on all of its models have been streamlined to just three set styles, which the brand says will allow people to create their vehicle of choice in ‘five simple steps’.

Customers can now choose from Classic, Sport and Exclusive, which Mini says offers ‘a shortcut to a distinctive interior and exterior character of their choice’.

2018 Mini Hatch

Classic models come as standard with a 6.5-inch infotainment screen with DAB digital radio and Bluetooth, as well as emergency calling, ambient lighting and automatic headlights with rain sensors.

For the Sport option, Mini also adds John Cooper Works detailing to the exterior and interior, and can be combined with both Cooper and Cooper S engines.

In Exclusive spec, vehicles will come with the ‘Exclusive’ alloy wheels, chrome detailing, leather upholstery and other Mini Yours features.

Both the Sport and Exclusive trims have the same pricing structure, while the Classic is set out as the base model in the range.

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2018 Mini Hatch

Each trim can be further customised with two additional packs – Comfort and Navigation – that come with a ‘Plus’ modifier for further features. The pricing and equipment offerings have been standardised across the model line-up.

This change means that the Chili and Pepper packs are being taken out of circulation – with many of their features now offered as standard in vehicles.

David George, Mini UK director, said: “We know that customers today want a simple purchase experience, and this thinking has been central to the development of our new line up. 

“We have reduced complexity in our product offering, and harmonised options across the whole range, ensuring an easy customer journey whether in one of our retailers or on mini.co.uk.”

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