Ford has revealed a new special version of its sporty Puma ST – the Gold Edition.
Unlike usual special editions, though, this model wasn’t the work of Ford’s designers, but instead loyal fans of the brand, with 275,000 social media votes on Twitter and Instagram helping to decide the look of the first limited-run version of the Puma ST.
The crowd-sourced design was the work of fans having their say on a number of aspects of the car, including the exterior paint, brake calliper colour, exterior badging and scuff plates.
So it’s why the Puma ST Gold Edition is painted black (which received 56 per cent of the vote), with red brake callipers (74 per cent) and has prominent racing lines (74 per cent) that run across the bonnet and roof of the car.
Amko Leenarts, director of design at Ford of Europe, said: “To create something truly special for our loyal performance fans, we’ve moved to a forward-looking approach in co-creating the Puma ST Gold Edition with them. The number of votes cast shows just how enthusiastic our customers are – and that they have excellent taste.
“It’s all in the details, and with this special edition, our fans have configured a truly desirable product.”
Like the standard Puma ST, the Gold Edition features a turbocharged 1.5-litre petrol unit that develops 197bhp and enables a 0-60mph time of just 6.5 seconds.
Ford has said the new special edition will be produced in ‘limited numbers’, with first deliveries set to arrive later in the year. No prices have yet been revealed, but expect an increase on the £28,510 starting price.
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