Supercar manufacturer Pagani is aiming to create the car buying experience of the future, after announcing it’ll open new ‘virtual dealerships’.
The Italian marque has teamed up with 3D visualisation specialists ZeroLight to offer customers a personal car configurator, which it hopes will provide a more immersive buying experience.
Customers will be able to completely personalise and create their own car in live and interactive 3D on ultra high-definition displays in Pagani-affiliated dealerships.
Buyers can see and specify real-life parts and options like carbon fibre, leather and exclusive paintwork samples, which will be represented in state-of-the-art 3D graphics.
According to Pagani, the idea is to allow buyers the same freedom of choice that would be available at the company’s factory in Italy, albeit in a much more accessible local dealership.
Company founder Horatio Pagani said: “The ZeroLight digital retail solution is a critical addition to our vision of how the Pagani customer will discover and configure their Pagani vehicles in the future”.
The project is planned to be revealed at private car preview during Monterey Car Week, where it’ll be officially unveiled to dealers and a select number of customers.
This comes just days after Lexus announced that it’s planning to shift the way that it sells cars after discovering that younger buyers no longer wish to haggle over prices like their parents did.
Last week, Lexus said it will begin testing a non-negotiation pricing programme in some of its dealerships from next year in an effort to appeal to millennials and Generation X-ers.
Jeff Bracken, group vice president of Lexus USA, said: “We know from some of the research that we do that there are a lot of young folks that are not so intrigued by the traditional negotiation process. And even a group of folks that just don’t even want to go in the dealerships.”
