Volkswagen named ‘Most Innovative Brand’ at IAA 2017

Volkswagen named ‘Most Innovative Brand’ at IAA 2017

The German manufacturer won multiple awards that were given out at the 2017 Frankfurt Motor Show.

Volkswagen has been given the Plus X ‘Most Innovative Brand’ award at this year’s Frankfurt Motor Show.

That is mainly down to excellence in both design and originality with its products on show, such as the I.D. Buzz concept and production models like the Arteon and Golf.

2016 VW Id Buzz Concept

VW collected the top prize after the Plus X jury found that they were leading the way in car design and innovation.

Four VW models also received awards, including the Arteon premium saloon, which picked up two accolades. The Arteon won the ‘Best of Best’ title in the ‘Exterior and Interior Volume Brand’ category of the ‘Automotive Brand Contest’, as well as being given the ‘Saloon of the Year 2017’.

The Plus X jury said: “In the Arteon, the designers from Wolfsburg have embodied the shape of the future in a series production vehicle with exceptional aplomb.

2017 VW Arteon saloon

“They have combined the design elements of a traditional sports car with the elegance and space of a fastback while at the same time managing to incorporate many of the concept car’s innovative stylistic features and design details into the series production vehicle.”

Other awards went to the I.D. Buzz for ‘Automotive Concept Vehicle of the Year’, the Golf for ‘Compact Passenger Car of the Year’ and the Atlas for ‘SUV of the Year’.

The Golf and Arteon models are available in the UK, while the Atlas in sold in North America and China. The I.D. Buzz is due to be ready for production by 2022.

2017 VW Golf hatchback

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