Subaru is a Japanese brand owned by Subaru Corporation, recognised for its rugged reliability and continuous commitment to adventure-ready engineering. The UK lineup includes models such as Outback, Forester, Crosstrek, and Solterra, covering SUVs, crossovers, and all-electric offerings. The range spans versatile family SUVs from entry-level to advanced all-electric variants, with specialised models designed for diverse lifestyles and conditions. Subaru targets adventure, family, and safety-conscious segments, consistently providing all-wheel-drive capability, robust safety features, and long-lasting durability. The brand continues advancing in safety and electrification while maintaining its core values of reliability and go-anywhere versatility.