Say what you will about him, at the moment there’s absolutely no denying that Donald Trump is the king of Twitter.
Despite the fact that he was over 60 when he started using it, Trump has risen to become a newsmaker, an agitator, a force of nature and a genuine political phenomenon through his, err, unique use of social media.
Political news site Talking Points Memo has pointed out that the majority of Trump’s tweets follow a distinctive formula. Each is made up of one or two short, declarative sentences before being finished with a short, usually derisive blast at the end:
Mitt Romney, who was one of the dumbest and worst candidates in the history of Republican politics, is now pushing me on tax returns. Dope!
— Donald J. Trump (@realDonaldTrump) February 25, 2016
Once you realise it, it’s hard to get it out of your head. This is how it works. It’s very effective!
With the correct formula, it’s also possible to predict how he might, for example, review cars. Here’s what The Donald might say about ten much-loved cars: