CUPRA is the Spanish performance brand within Volkswagen Group, launched as an independent challenger focusing on emotional design and electrification. The lineup includes the Born electric hatchback, Formentor SUV coupé, Leon performance hatchback, Ateca SUV, and Tavascan electric SUV coupé. Model range spans compact performance cars through sporty SUVs, with electric, hybrid, and combustion variants across performance levels. CUPRA targets emotionally-driven performance buyers, delivering distinctive design, advanced technology, and engaging dynamics in growing segments. The brand pioneers electrified performance with expanding portfolio while maintaining Barcelona-rooted rebellious character and racing connections
