In conjunction with a new animated film being released next year, Audi has revealed its first digitally exclusive concept car.
Called the RSQ e-tron, it will feature in Spies in Disguisewhich will see Will Smith voice super-spy Lance Sterling. The film is set to be released in September 2019.
The virtual concept comes with a holographic speedometer, an all-electric powertrain and an autonomous driving mode – with the model’s look incorporating the brand’s futuristic design language.
Frank Rimili, head of Design Studio 3 at Audi, said: “Audi takes a digital, forward-looking approach to the design process, both in developing fictional content and in the production modelling studio.
“At Audi Design, we combine state-of-the-art digital visualisation techniques with handmade precision. These processes enable us to implement futuristic design ideas with the same precision in the development of a fictional virtual concept vehicle such as the RSQ e-tron.”
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Vice president for marketing partnerships at Twentieth Century Fox Film, Erin Williams, said: “Audi and Fox have been great collaborators over the years and we're thrilled to evolve our relationship, bringing Audi into the world of animation for the first time.
“This project was the perfect opportunity to highlight Audi’s e-tron technology and give our intrepid spy, Lance Sterling, his own signature spy mobile.”
