Citroen becomes first car firm to introduce British Sign Language at its dealerships

Citroen becomes first car firm to introduce British Sign Language at its dealerships

The firm aims to offer support to more than 150,000 British Sign Language users

Citroen is introducing British Sign Language to its showrooms as the brand aims to support more customers that are hard of hearing. 

The French brand has partnered with SignLive and becomes the first car manufacturer in the UK to offer sign language services in the process.

According to the firm, more than 11 million struggle with their hearing or are deaf in the UK, with 150,000 using British Sign Language as their way of communicating.

SignLive is an online service, which can connect a customer to an interpreter and enable communication between a Citroen employee and consumer. Users typically wait less than 20 seconds to be put through to an interpreter, allowing them to have a swift and efficient conversation, whether that’s to book a car in for a service or to find out about the brand’s latest models and offers. 

Eurig Druce, managing director of Citroën UK, said: “At Citroën we are inspired by our customers. We understand the needs of our customers and work to exceed those expectations through our products and services. By partnering with SignLive, we once again demonstrate how our customers inspire our thoughts and actions as we improve the way we serve deaf and hard of hearing people. 

“The nationwide adoption of SignLive across Citroën UK's retailers will transform the car buying process for thousands of motorists, ensuring that it's not only our products that deliver comfort and serenity for all – the customer experience does as well. Each one of our retailers now uses SignLive, making our network premises more accessible and inclusive than ever before."

Citroen says all its employees have received training to ensure they can operate SignLive’s services with ease, while it will also be using British Sign Language in its advertising campaigns.

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