Peugeot has transformed itself in recent years from a value-packed brand through to one that offers ultra-stylish models approaching the premium end of the market.
You only need to look at what’s already happened with models such as the Peugeot 3008 crossover and 508 Fastback to see this in action, and now the magic wand has been waved at the brand’s best-selling 208 supermini.
Here’s why we reckon the new Peugeot 208 should be on your shopping list…
Glamourous upmarket looks
In the supermini market, its looks that often get bottoms on seats in showrooms and, with the 208’s completely new design, it’s sure to impress buyers.
Even entry-level models feature Peugeot’s stylish ‘claw’ LED daytime running lights – a touch adopted from Peugeot’s flagship 508. At the rear, mid-spec Allure models upwards feature 3D LED rear-light clusters – another superb touch that gives the 208 superb road presence and adds to that upmarket image.
All-electric version introduced
From the 208 onwards every new Peugeot will be offered with the option of an electrified variant alongside the regular petrol and diesel models, and here, buyers are able to choose the all-electric e-208 variant.
There is a lot of fuss around this model, with Peugeot previously saying that there has been exceptional demand for this car. Alongside the mechanically similar Vauxhall Corsa-e that it will be sold alongside, as well as the new Mini Electric, these will be the first supermini-based EVs on sale. Thanks to the Peugeot e-208’s 50kWh battery, it will be able to travel for a claimed 211 miles on a single charge. For this reason, expect it to be one of 2020’s hottest cars.
Class-leading levels of technology
Technology is one area where Peugeot has developed significantly in recent years, and despite the 208 being one of Peugeot’s smallest cars, it certainly won’t be cutting corners when it comes to tech.
Mid-spec Allure models receive Peugeot’s configurable i-Cockpit, which is essentially a 3D digital instrument cluster that can be easily tailored. By opting for the flagship GT model, you get a massive 10-inch touchscreen with a 3D satellite navigation, as well as fully automated self-parking function.
Comprehensive safety kit
As drivers increasingly demand more safety and protection from their cars, more advanced driver aids have quickly worked their way into more affordable and smaller cars.
With the Peugeot 208, the French brand offers a host of ‘Driver Assist’ features – with highlights including adaptive cruise control, lane-keep assist, blind-spot monitoring and a driver attention monitoring system to name just a few features available on the new supermini.
Order books for both the new Peugeot 208 and e-208 are now open, with prices starting from £16,250 and £25,050 for the two models respectively. First deliveries for both models are set to start at the beginning of 2020.