The latest Mazda3 hatchback has been awarded the ‘World Car Design of the Year’ title.
Crowned in the annual World Car Awards, which is judged by 86 automotive journalists from 25 countries across the globe, these are regarded as the most prestigious awards in the business.
The affordable Mazda3 defeated the new Peugeot 208 supermini and all-electric Porsche Taycan in the category to take the win, with the ‘3’ being based on Mazda’s Kodo design language, which was first introduced in 2010. This car was the latest to show the design evolution of the brand, through its sleek yet fuss-free styling.
Mazda has won this award on a couple of occasions previously – including in 2008 with its ‘2’ supermini and in 2016 with the MX-5 – this model also winning the overall World Car of the Year award. This year’s overall winner was the Kia Telluride – a large SUV that’s not sold in the UK.
Mazda UK managing director, Jeremy Thomson, said: “It’s fantastic that the Mazda3 has won such an acclaimed global design award and it’s testament to the work of Mazda’s designers that the Mazda3 can win acclaim for its styling against super tough opposition from across every sector in the industry. In the Mazda3 we simply have one of the best-looking family cars in the world, and this award cements that achievement.”
The Mazda3 debuted in 2019, with its style, interior quality and driving experience being the areas where this model excels. An innovative Skyactiv-X spark compression petrol engine was also introduced later in the year, with mild-hybrid tech featuring as standard across all powertrains.
Prices for the Mazda3 start from an affordable £21,840, with the model available as either as a five-door hatchback or four-door saloon. A special edition 100th Anniversary model is joining the range later in the year to help mark Mazda’s centenary in 2020.Enquire on a new Mazda3